It's utter bullshit.
Bullshit, bullshit, bullshit.
Embroidery has ALWAYS been an art. Cross stitch has ALWAYS been an art. Quilting and fabric piecing and applique have ALWAYS been art. Tapestry work and crewel work and candlewicking have ALWAYS been art. Just because your own head was shoved too far up your own ass to recognize that does not change that fact.
I mean, of course the stitchers mentioned in the article are artists. So is every other person who stitches, regardless of whether or not YOU like their style, subject matter or technique. Period. Full Stop.
And as to the "revitalization" bullshit... Well... Again I say, things, art, don't just pop into existence when you begin to notice them. Pieces don't suddenly become art just because they're in a style or involve a subject matter you appreciate. No. Women (and men and children, but lets be honest and admit, mostly women) have been creating this art for thousands of years. The fact that you just woke to it recently (and, perhaps most tellingly, to only this particular form and style) does not/will not change that fact.
I don't want it to seem like I don't want people writing articles about my pet passion. On the contrary, I do. I know that the more people who become aware of just how much of this, frankly, amazing art is being produced, the better. The more this art is shared, the more people it can inspire and more people that might see it and discover their own passion for it (and I say this honestly, even as someone who can admit to sometimes finding NOOBs annoying as hell). Because then it will grow even more, it will become even easier to access great tools and fibers and I will get to explore my own passion for this, my most loved of arts even further.
So yeah, I can appreciate the exposure, condescending though it might be ("Typically viewed as craft, this medium often straddles a fine line—depending on its application, it too can occupy the art realm." my ass), and still call bullshit on the idea that you get to decide when, exactly my art becomes art.
Eat me, bitch.